Saturday, October 4, 2014


Old School Cameras hosting ARRI ALEXA XTDEMO!!!! Test with our Anamorphic and Vintage lenses!! October 8th, 2014 @Noon till 4pm.


Welcome to Old School Cameras, where your cinematic dreams are focused with maximizing your creative potential. Many of our recent clients, Interscope Records, RSA, HSI, and other camera houses….are astounded with our diverse selection.  Let’s voyage together from the early 1950’s America to 1960’s Asia then to European and French 1970’s - through this vast galaxy, exploring optics and cameras in todays digital cinematic age. Come in for this personalized tour of This week’s Digital Cinematic Experience:  ARRI ALEXA XT coupled with our modern to vintage - aspherical to anamorphic packages.  The Character of the optics latitude are accurately portrayed with ARRI ALEXA XT 4:3.  The XT is known for its amazing naturalistic color reproduction, color separation and can hold well in underexposure.

Please Reserve my space for Alexa XT demo at Old School Cameras

Old School Cameras is hosting a Demo of the Alexa XT on Wednesday October 8th, 2014. from Noon till 4pm. Please come by to test the camera, You can see how it works with our anamorphic and vintage lenses.

Please Reserve my space for Alexa XT demo at Old School Cameras

THIS WEEK WE LOOKING AT THE ARRI ALEXA XT 4:3 RAW 

Let’s take a quick look at the publicized features and then jump to what makes Old School Cameras excited that the Alexa XT is part of our rental catalog. The Alexa XT (Xtended Technology) adds a lot of exciting improvements. The most significant feature is the XR module, for faster in-camera ARRIRAW recording, a side panel that was co-developed with Codex and replaces the previous SxS Module, allowing in-camera ARRIRAW recording up to 120 fps onto speedy and tough 512 GB XR Capture Drives. Then we have built in ND filtration (reducing reflection, weight and hassle!), a new viewfinder mounting that is flexible and comfortable.  A super silent fan, built in Lens Data System, high speed licenses and Integrated CDL capture. These make the XT smaller, lighter and more affordable allowing highest overall image quality and lowest production cost.

These are all great features but what makes Old School Cameras excited is the new sensor. The Alexa XT comes equipped with a 4:3 image sensor. We carry a lot of anamorphic and vintage lenses so it is a huge bonus having a sensor that is the same size and shape as a 35mm film frame to utilize these lenses to their full effect. The combination of the Alexa XT with anamorphic lenses gives a very specific widescreen image reminiscent of the CinemaScope fllms of the 1950’s. This is a look that has long been coveted by cinematographers, DP’s and directors, who choose their lenses just as artists choose their brushes. The XT gives us the palette. Some of the brushes we use at Old School Cameras:
Canon K35, Super Baltars, Cooke S2, Anamorphic Cooke S2, LOMO, Master Primes,  Hawk Vintage ’74 anamorphic, 
Kowa Cine Prominars,  Lomo,  Zeiss uncoated Super Speeds, Leica Summicron C, Cineovision, Lomo Anamorphic, Kowa Anamorphic, Cooke Zoom Anamorphics, Angenieux and Canon K35 Zoom Ana !! 

While the anamorphic feature is something we are very passionate about, this by no means limits the usage but just adds to the over all palette. A non anamorphic advantage of the 4:3 sensor is it allows substantial image reframing in post like shooting 4 perforation 35mm.


So who is using the Alexa XT

The Alexa XT is has already been used in a lot of productions., including: Guardians of the Galaxy, X-Men Days of Future Past, Lucy, The Hunger Games: Mockingjay part 1, The Giver, 22 Jump Street, Sex Tape, The Million Dollar Arm and many more. So it is out there there getting extensive use with awesome results.


Old School Cameras Alexa XT Demonstration, Oct 8th 2014

Old School Cameras is hosting a Demo of the Alexa XT on Wednesday October 8th, 2014. from Noon till.....Please come by to test the camera, You can see how it works with some of our anamorphic and vintage lenses.

SUBSTANTIAL DISCOUNTS ON PACKAGE DEALS AT THE DEMO!!!
Please Contact us to make a reservation info@oldschoolcameras.com or give us a call: 818 847 1555 and ask for Jesse, Robert or Davey. There will be food and refreshment  and we will be offering substantial discounts on Package Deals!
Visit ARRI for even more info, and check out there Alexa XT page.
Old School Cameras: Cameras from the people for the people.
Please Reserve my space for Alexa XT demo at Old School Cameras
info@oldschoolcameras.com
Our brother in arms!!HollywoodCoop.com supplying all your Grip, Lighting and production supplies. 
Contact:info@HollywoodCoop.com
Share
Rental Catalog
Copyright © 2014 Old School Cameras, All rights reserved.
Our mailing address is:
2819 N. San Fernando Blvd, Burbank, CA 91504, USA

No comments:

Post a Comment